06/05/2010 - Welcome Sailor starts the online bookings with the Consorzio Porto di Alghero
The Consorzio Porto di Alghero, a famous marina located on the western coast of Sardinia, has signed the affiliation agreement with Welcome Sailor in order to have access to the innovative services of marketing and international distribution, which the brand offers to the independent and high quality tourist marinas of its network.
The Consorzio Porto di Alghero is the first affiliated marina which uses the Berth Booking Engine, a modern solution of e-business in the field of the tourist marinas, which has been developed with patented technology by Welcome Sailor. Through that technology the yachtsmen of all over the world can look for and book the moorings and the accessorial services of the marina.
The innovative spur of that system leads the marina to a strategic management of the tariffs and the availability (yield management), which aims at maximizing the revenues according to a business model that has been successfully used by hotels and airline companies. “Thanks to the affiliation agreement with Welcome Sailor, the Consorzio Porto di Alghero has therefore the chance to optimize the revenues of the berth system, increase the employment rate, select the target and anticipate the cash flow simply by adopting the same product distribution strategies of hotels and airline companies” said Gaspare Carrani, founder of the Berth Booking Engine and Chief Executive Officer of Welcome Sailor.
Some main peculiarities of the Berth Booking Engine, by which the Consorzio Porto di Alghero can profit, are worthy of mention: immediate confirmation of bookings warranted by credit card, tariff calculation by category, length and square metres of the boat, promotion, reduction and tax management.
The Consorzio Porto di Alghero is online on the network website www.welcomesailor.com in 5 languages. The online berth booking service has already been activated for the yachters of all over the world who wish to organize early their navigation holidays in this wonderful resort.
“We are proud of working with the Consorzio Porto di Alghero, which represents a model of hospitality in the international yachting community. It offers indeed assistance and quality services in a spectacular sea-coast preserve” stated Maria Letizia Serra, Communication and Marketing Manager of Welcome Sailor. “After Marina del Cavallino near Venice, the affiliation of the Consorzio Porto di Alghero is another turning-point for Welcome Sailor, which lives up to its role as an international distribution brand for the independent and high quality tourist marinas”.